- Publisher: Love-Based Publishing
- Available in: Paperback, Kindle, Nook, Kobo, Apple, Google, Audio
- Published: April 18, 2020
Includes “Love-Based Copywriting Method,” the book that started a movement, and “Love-Based Copywriting System,” voted one of Small Business Forum’s top 3 books every entrepreneur should read.
The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business.
You ABSOLUTELY can sell more with love, and these books shows you how!
In Volume 1: “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites,” Michele explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead.
In Volume 2, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love.
You’ll discover exercises, examples, templates and more — in fact, it’s designed to be a “copywriting course in a book.” You’ll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the time you’ve finished, you’ve got your copy created.
This highly acclaimed series has been featured on numerous media outlets, including Forbes, CBS and NPR.
I wish I had Michele’s books when I started my first business! The heart, soul and wisdom she shares – along with a deep practical, tactical understanding of how ‘Love Based’ copywriting really works – is a rare and unique gift that any entrepreneur needs to succeed. Too many of today’s marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients.
Christine Kloser, award-winning author
If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele’s philosophy and system is just what the doctor ordered!
Lisa Sasevich, best-selling author of “Boost Your Sales: How to Use Irresistible Offers… Without Being Salesy”
As a heart-centered visionary who cares deeply about the people I’m here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people.
Amy Ahlers, Wake-Up Call Coach & Bestselling Author
What readers are saying about the Love-Based Copy books:
Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper
The message is excellent and will be a book I’ll recommend to all my clients. Goodreads reader
Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman
I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader
Best copy about writing copy I have read. Christopher Sherrod