The book that started a movement!
Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You’re not alone … and there’s a reason you feel that way. It’s because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.
But you don’t have to use fear – you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business.
Ahhh — doesn’t that sound wonderful?
In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear – the same proven principles she’s used to help her clients sell nearly $50 Million worth of products and services over eight years. Plus, she includes dozens of exercises so you too can easily implement love-based copy into your own business.
Whether you’re a seasoned entrepreneur or business owner or just starting out, you’ll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients.
This award-winning series has been featured on numerous media outlets, including CBS and NPR.
You may also want to check out “Love-Based Copywriting System,” the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love.
I wish I had Michele’s books when I started my first business! The heart, soul and wisdom she shares – along with a deep practical, tactical understanding of how ‘Love Based’ copywriting really works – is a rare and unique gift that any entrepreneur needs to succeed. Too many of today’s marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients.
Christine Kloser, award-winning author
If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele’s philosophy and system is just what the doctor ordered!
Lisa Sasevich, best-selling author of “Boost Your Sales: How to Use Irresistible Offers… Without Being Salesy”
As a heart-centered visionary who cares deeply about the people I’m here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people.
Amy Ahlers, Wake-Up Call Coach & Bestselling Author
What readers are saying about the Love-Based Copy books:
Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper
The message is excellent and will be a book I’ll recommend to all my clients. Goodreads reader
Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman
I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader
Best copy about writing copy I have read. Christopher Sherrod