love-based-vol1-01Love-Based Copywriting Method

The Philosophy Behind Writing Copy That Attracts, Inspires and Invites

Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You’re not alone … and there’s a reason you feel that way. It’s because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.

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