Love-Based Copywriting Method
The Philosophy Behind Writing Copy That Attracts, Inspires and Invites
Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You’re not alone … and there’s a reason you feel that way. It’s because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.
But you have a choice. You CAN sell more with love. And this book shows you how.
Check out the story behind the story: